- 01
Executive summary: the commercial problem and redesign thesis
- 02
Automated crawl of up to 100 public URLs
- 03
Manual desktop and mobile review of 5 key pages and 1 customer path
- 04
Twelve public-site workstreams spanning strategy, SEO, content, public authority, UX, CRO, trust, measurement, and AI discoverability
- 05
Technical SEO, speed, accessibility, structured-data, social-share, HTTPS/header, and AI-readability checks
- 06
Buyer questions, trust and local-signal gaps, messaging conflicts, and dead ends
- 07
Three-competitor comparison tied to positioning and user decisions
- 08
URL inventory, crawl/indexability notes, and current-versus-recommended information architecture
- 09
Five-page search-intent, metadata, heading, content-gap, and internal-link matrix
- 10
Up to 50 relevant buyer-query/topic opportunities and 3 page or content briefs
- 11
Public off-page, citation/listing, link-opportunity, and analytics-tag evidence
- 12
Annotated evidence board for the 5 manually reviewed pages
- 13
One desktop/mobile conversion-section blueprint with 3 messaging routes and an experiment backlog
- 14
Top 10 paste-ready copy, metadata, schema, accessibility, internal-link, or front-end treatment packs
- 15
Implementation owner, priority, dependency, acceptance checks, and measurement map for major fixes
- 16
A 30/60/90 implementation roadmap with quick wins and dependencies
- 17
A client-ready PDF plus editable spreadsheet/CSV and Markdown handoff for a designer, developer, or coding agent
- 18
One email Q&A round and one public-page rescan within 30 days